Educators were the target audience for all the marketing pieces I did working with this company. This piece exemplifies this idea in that the story I was going for was, "your job is tough, we've got your back."
The main message was done in a font to resemble a chalk on a board in keeping with the aesthetic of the illustration. The art itself matched the cover of the catalogue we had prepared that year, but the dimensions I had to work with were much different. But I wanted to make sure the teacher's worried face was front and center as she copes with a classroom full of students. I had to extend the top of the artwork a bit for the slogan to fit on it.